illy Press Release -- Ready-to-Drink Joint Venture with Coca Cola

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This press release went out today. Here is the internal note and attachments to the illy team.

Team—
 
We are pleased to announce that the global joint-venture between The Coca Cola Company and illycaffè SpA, focused on premium Ready-To-Drink (RTD) coffee beverages has been signed.  As a result of this partnership, three new espresso-based products will be launched in April in 10 European countries, in collaboration with Coca-Cola.
 
The business objective is to be the leading player in the premium RTD coffee market, offering a product range made only with coffee and natural ingredients and will be enjoyed in three ways: Caffè, Cappuccino and Latte Macchiato.
 
While the launch next month is limited to Austria, Croatia, Poland, Ukraine, Hungary, Slovakia, Slovenia, Greece, Czech, Romania and Russia, later this year it will expand and we hope to see the North American launch in 2009.
 
Attachments:       Press Release
                        Product Photo


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